But there’s another great option on Elmwood Avenue, a salon called Clip, Snip & Dye, that isn’t included on this map. For example, here are the results I receive when I search “hair salon near me.”Īny person unfamiliar with this area would choose from one of the listed results and likely end up on Pearl Street to get their hair cut. By not optimizing your GBP, you are missing out on search traffic. Second, Google Business Profile signals are the number one ranking factor in local SEO. It will determine whether a customer visits your website, calls your business, looks up directions for a visit or messages you. Essentially, your GBP is your first impression. This also means that if they enter a search query that pulls up your business, the very first thing they see will be your GBP. This means that when most people are doing research for a product or service online, it’s through Google. There are a few factors to keep in mind.įirst, Google has over 92% of the search engine market share worldwide. You might be wondering how your GBP could have as much impact, and maybe more, than your business’s website. * Google My Business was renamed Google Business Profile on 11/4/21. With all the time you spent designing your site, you accidentally neglected your Google Business Profile (GBP) page. Register for a free trial and start adopting this channel right away.Your business’s website looks fantastic, but you’re not getting many visitors. If you would like to receive queries via Google’s Business Messages combined with all of your other channels, I suggest you start using Trengo. Hopefully, this article gave you some inspiration on how to get the most out of Google My Business. Start offering Customer Service via Google My Business This makes it easy to answer customer’s messages from all channels without losing time monitoring them all individually. Trengo is a platform that combines channels such as email, Voice, SMS, WhatsApp, Messenger, WeChat, live chat, and Google’s Business Messages into one inbox. Connect Google’s Business Messages with Trengo It’s easier than ever to provide this customer with information via Google’s Business Messages and get them to visit your store. A potential customer spots your business on Maps but needs more information on your opening hours. When we search on Google Maps, we are either looking for a specific location (the restaurant where we’ve booked a table) or a random location within a certain radius of our location. Answer questions straight from Google Maps These positive reviews on your customer support might persuade potential buyers to become an actual customer. If it’s easy to reach your customer service team, chances are you will receive positive feedback on your Google My Business page. Receive better feedback on your Google My Business profileīeing easily accessible via Google is also beneficial for your reviews. You can collect these chats in your Trengo inbox and create an overview of all incoming support queries. This option will reduce the number of phone calls and increases the incoming chats. But after the current changes, the messaging button may look more tempting. That means that when they search for your business, they tend to use the first communication option that appears.īefore the launch of Google’s Business Messages, the first option was for the customer to call you. Reduce number of calls using Google’s Business MessagesĬustomers in need only have one goal: to receive support as quickly as possible. Here’s how you can use Google’s Business Messages specifically for Customer Service. With Google still being the number one search engine, it is important to get the most out of its possibilities. How you can use Google’s Business Messages for Customer Service Trengo has made it super easy to set up Google’s Business Messages and monitor it together with all your other communication channels. I can hear you thinking: “Another channel to set up and monitor, how am I ever going to manage this?” For example, by using Google’s Business Messages. Not only for generating new customers but also for offering service to your current ones. Google My Business hands you great tools to make the best first impression. It sounds cliché, but that’s because it’s true. You never get a second chance to make a first impression.
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